Microsoft to Cease New Zune Music and Video Player Amid Tepid Demand

Microsoft willn't launch any new versions of their Zune music and video player due to a lack of customer interest. Instead, Microsoft will focus on putting Zune music and video software on mobile phones such as those running Microsoft's Windows operating system, reports Bloomberg News.Microsoft will continue selling the current version of the Zune, according […]

Microsoft willn't launch any new versions of their Zune music and video player due to a lack of customer interest. Instead, Microsoft will focus on putting Zune music and video software on mobile phones such as those running Microsoft's Windows operating system, reports Bloomberg News.

Microsoft will continue selling the current version of the Zune, according to Bloomberg. But the decision on Zune is a major retreat for Microsoft, which had high hopes for Zune. When Microsoft introduced Zune in 2006, CEO Steve Ballmer boasted that Microsoft would be able to overtake rival Apple.

The Zune news made me think of this funny parody a few years ago on YouTube of Ballmer 'dancing" like he was in one of those iTune ads.

Microsoft, based in Redmond, Washington, declined to comment on plans for the Zune.

"We've nothing to announce about another Zune device -- but most recently have introduced Zune HD to Canada via the Zune Originals store and remain committed to supporting our devices in North America," the company said in an e-mailed statement. "We're thrilled by the consumer excitement for Zune across many new platforms, including Windows Phone 7 and Xbox 360. Our long-term strategy focuses on the strength of the entire Zune ecosystem across Microsoft platforms."

[Via]