'Google Circles': 'There Is No "Product"', Google Says

Rumors swirled around the launching of Google's social platform at SXSW last weekend, but ultimately the product now supposedly named 'Google Circles' was a no show and the launch is now possibly slated for May, the Next Web reported.ReadWriteWeb has a lengthy discussion of the reportedly impending product launch. It's based largely on hearsay but […]

Rumors swirled around the launching of Google's social platform at SXSW last weekend, but ultimately the product now supposedly named 'Google Circles' was a no show and the launch is now possibly slated for May, the Next Web reported.

Google Circle

ReadWriteWeb has a lengthy discussion of the reportedly impending product launch. It's based largely on hearsay but here are the main bullets from that post:

  • The service will offer photo, video and status message sharing
  • Everything shared on Circles is shared "only with the most appropriate circle of social contacts in their lives, not with all your contacts in bulk"
  • Chris Messina and Jonathan Sposato are/were involved
  • The core concepts are based on the work of Paul Adams, a former Googler now at Facebook. Adams developed the widely viewed presentation that diagnosed the deficiencies with current social networks (read: Facebook)

Google has come out and denied that Circles will launch today. AllThingsD reports that "A representative for Google told NetworkEffect unequivocally that no such service is launching at SXSW today. She would not say whether something called Google Circles was in the works.".

Here's an statement from Google:

We're always experimenting with new ways to improve our products. As with all experiments at Google, we don't have any additional information about if or when products will launch.

AllThingsD's Gannes talked to some of the people (e.g., Chris Messina) allegedly involved in "Circles" today in Austin. She says they told her there's no "product" and there may never be one. This is curious because there is something that was shown to people but perhaps it was simply an early prototype of something that won't ever appear.

[1, 2]