Marissa Mayer at SXSW 2011: 40% of Google Maps Usage is Mobile And 3 Million Ratings Now in Google Hotpot

Today at a SXSW, Google's Marissa Mayer took the stage to talk about location -- mobile location, in particular. Her talk was mostly an overview/demo of Google's recent product launches, but it did include some new stats.Mayer revealed that 40% of Google Maps usage is mobile. Christmas and New Years day had mobile usage of […]

Today at a SXSW, Google's Marissa Mayer took the stage to talk about location -- mobile location, in particular. Her talk was mostly an overview/demo of Google's recent product launches, but it did include some new stats.

  • Mayer revealed that 40% of Google Maps usage is mobile. Christmas and New Years day had mobile usage of Maps surpass the desktop — which's a first for Google products. Maps now has 150 million mobile users. To put that in context, Maps for mobile had 100 million users in August of last year.
  • Next, the local team showed off the current version of Maps, which uses vectors to render maps. Because these vectors take up 1/100 of the size of the old tile system, they can be cached, and can include 3D representations of buildings.
  • Next up: Google Maps Navigation, GPS feature included on Android phones. Users drive 12 billion miles a year with Maps Navigation. Navigation recently launched a feature that automatically routes people around traffic.
  • There're now 3 million ratings in Google Hotpot which've been submitted by users
  • Mayer shifted to about what we'll see in the future. She specifically mentioned Layar —