At Google's Think Mobile Event, brands and agencies reflected their successes with mobile advertising. In the video, Jared Hopfer, Associate Director from Mobext, the mobile marketing arm of MPG and Media Contacts, shared his observations with us that day.
Mr. Hopfer recounts how he worked with Google's AdMob team to execute a mobile branding strategy for Volvo Cars of North America. To build excitement around the launch of Volvo's S60 sedan, Mobext relied heavily on mobile interactive video ads. The campaign delivered significant brand lift and users spent a minute on average interacting with the video ads, akin to two 30-second spots.
Reference: Full Case Study (pdf)