Windows Phone Marketplace: Policy Update, New Global Publisher Program and More!

Windows Phone Marketplace currently offers more than 9,000 quality apps and games and enjoys a base of over 32,000 registered developers, delivering an average of 100 new apps every day. The Windows Phone Developer Tools have now been downloaded more than one million times, and we recently announced an update to let developers take advantage […]

Windows Phone Marketplace currently offers more than 9,000 quality apps and games and enjoys a base of over 32,000 registered developers, delivering an average of 100 new apps every day. The Windows Phone Developer Tools have now been downloaded more than one million times, and we recently announced an update to let developers take advantage of OS updates such as the addition of copy and paste functionality.

Herre's the latest update in the Marketplace:

  • Microsoft announced a new "Global Publisher Program" that'll enable developers worldwide to work with a Global Publisher to submit apps to the WPM. Developers from countries and regions all over the world can now submit apps and games to the Marketplace.

    Publishers will submit apps to Marketplace on behalf of their developer customers, according to pricing and service terms defined by the Publisher. For e.g., at TechEd Middle East in Dubai, Somasegar announced the launch of Yalla Apps, a new regional WP app publishing portal managed by Global Publisher, Prototype Interactive. Yalla Apps enables developers to submit and publish WP7 apps from the developer community across the Middle East and Africa (MEA) region.

  • Since the release of our Ad Control for Windows Phone 7 last September, developers have been increasingly enjoying success building ad supported Windows Phone 7 apps. To ensure app developers are getting the most out of advertising and the Ad Control, the first wave of "How Do I" videos are now available on MSDN:
    • Create an Ad in a Windows Phone 7 XNA Game App

    • Register Ad-Enabled Windows Phone 7 Apps

    • Measure Ad Performance of Windows Phone 7 Apps

  • WP platform enables developers to easily add a configurable Trial capability to their app.
  • Finally, MS revisiting a few of Marketplace policies based on feedback from developers to reduce friction and cost:
    1. Raised the limit on the number of certifications that can be performed for FREE apps at no cost to the registered developer from five to 100.
    2. Converted policy 5.6 - related to the inclusion of contact information for support - from a mandatory to an optional policy.
    3. "We also understand the desire for clarification with regard to our policy on apps distributed under open source licenses. The Marketplace Application Provider Agreement (APA) already permits apps under the BSD, MIT, Apache Software License 2.0 and Microsoft Public License. We plan to update APA shortly to clarify that we also permit apps under Eclipse Public License, Mozilla Public License and other, similar licenses and we continue to explore the possibility of accommodating additional OSS licenses," explains Microsoft.