Hugo Boss Caught of Search Engine Spam, Using 'No Script' Redirection

Hessam Lavi has outed Hugo Boss by publishing sneaky doorway pages on their domain. "Doorway pages are only visible to search engines while "normal" visitors are redirected to a nice looking page without noticing."These doorway pages rank very high in search engines for popular keywords. You can see these doorways for yourself by doing a […]

Hessam Lavi has outed Hugo Boss by publishing sneaky doorway pages on their domain. "Doorway pages are only visible to search engines while "normal" visitors are redirected to a nice looking page without noticing."

These doorway pages rank very high in search engines for popular keywords. You can see these doorways for yourself by doing a Site:search in Google: site:hugoboss.com/glossar/ (To only see English doorway pages go here: site:hugoboss.com/glossar/en/). Note that you need to switch off JavaScript in your browser in order to prevent the redirection.

Hugo Boss has been using JavaScript redirection to allow the search engines to see an optimized page for various items but push their shoppers to a sales page for the actual products. Here's the difference between what the visitor and Googlebot sees when visiting the same URL:

Hugo Boss site redirection

In a futile attempt to hide these doorways the webmaster has hidden links pointing to them in the page footers with a noscript tag.

Here's a screenshot of the code containing these hidden links:

Hugo Boss: no script tag

[Via]