YouTube today announced a significant increase in their commitment to aspiring and successful creators on YouTube.
YouTube says "In fact, the number of partners making over $1,000 a month is up 300% since the beginning of 2010 and we now have hundreds of partners making six figures a year. But frankly, "hundreds" making a living on YouTube isn't enough and in 2011 we know we can and should do more to help our partners grow."
First the company has confirmed that it has acquired Next New Networks, a firm founded in 2007 that focuses on producing high quality original video content for the web. Within YouTube, Next New Networks will be a laboratory for experimentation and innovation with the team working in a hands on way with a wide variety of content partners and emerging talent to help them succeed on YouTube.
And, also announced "YouTube Next," a team of experts (made up by many of the NNN team, no doubt) who're setting out to "supercharge creator development and accelerate partner growth and success".
The team will also spearhead a series of YouTube Next-branded programs and services that'll build off past partner development initiatives such as the Partner Grants Program that advanced partners funds based on future YouTube revenue share and the recent $1,000 credits at B&H Photo given to partners to purchase new camera equipment. The YouTube Next team and programs will expand our partner meet-ups and community events, increase investment in partner education and training and launch new capabilities in audience development.
This new group and the addition of the Next New Networks team doesn't change that. But being a great platform for creators also means helping our partners get the tools and guidance they need to develop higher quality videos and drive bigger audiences to their work.