Microsoft Turbochages Bing Search Speed to 'Instant'

To better compete with Google's search engine, Microsoft is adding "instant results" feature to its Bing search egnine similar to Google Instant.Bing's instant search is actually part of a bigger make-over for Bing that'll maximize its use of HTML5 "next gen" browser technology, timed to correspond with the upcoming launch of Internet Explorer 9--Microsoft's next […]

To better compete with Google's search engine, Microsoft is adding "instant results" feature to its Bing search egnine similar to Google Instant.

Bing's instant search is actually part of a bigger make-over for Bing that'll maximize its use of HTML5 "next gen" browser technology, timed to correspond with the upcoming launch of Internet Explorer 9--Microsoft's next iteration of its browser, and one that tries to embrace HTML5 fully for the first time, playing catchup to Google's Chrome and Apple's Safari browser.

New Bing will include the instant search feature, smoother animations, better interaction with search history, pop-over windows to make in-site navigation easier, and moving photos and slideshows for certain types of search query results--these last give you more info about a search query finding directly inside Bing, meaning it's simpler to determine if the match actually satisfies your needs without requiring you to surf there directly.

Fascinatingly, Microsoft could've beaten Google to "instant" results over a year ago, but seemed to have ignored the opportunity, highlighting the fact it's now including it merely to more closely follow Google's model. Where's Bing's Google-killing feature?

Bing Instant

The Bing-Google rivalry continues to heat up as Microsoft makes more efforts to catch up on search capabilities.

It's part of a series of deals and rollouts, including signing deals with Kayak to boost travel searches.

Those deals also include hooking up with Groupon and other online coupon services to boost Bing's ecommerce cache.

[Source]