Angry Birds, which has over 75 million downloads and counting, is now landing on Facebook.
According to Develop-online.net, Rovio studio boss Mikael Hed said that the Facebook version of the game will have "completely new aspects to it that just haven't been experienced in any other platform," and that "the pigs will have a more prominent role."
"We're building an integrated entertainment franchise where merchandising, games, movies, TV, cartoons and comics all come together," said Vesterbacka.
He calls Rovio's strategy 'Disney 2.0'.
Hed added: "Look at how Disney got started. Steamboat Willie created Mickey Mouse, then they added more characters. You can see the same pattern today, but everything is happening much, much faster. Other brands used to build recognition over the course of decades. We've done it in one year."
The firm also says it'll probably launch its next game - it's 53rd - next year.
In the meantime "we're building our infrastructure with Angry Birds," said Vesterbacka. "So we've the distribution, the marketing, everything in place, so that we can basically take any IP and drop it in. And we have the capability of producing the games on all the platforms - smartphone, consoles, PCs, Mac, online, Facebook - you name it. Then the TV, the movie side, it'll happen when the time is right."