AdWords API v201101 with 'Enhanced Reporting, Generic Selectors, Support for Filtering' and More! Launched

Google today launched the "AdWords API v201101," which allow you to more efficiently run reports, as well as implement campaign experiments and other recently released advertising features at scale.Google also announced the sunsetting of the following versions and services in August 2011.Deprecation timeline for previous versions:API versions v13 (ReportService and TrafficEstimatorService only), v200909, v201003, v201008BidLandscapeService […]

Google today launched the "AdWords API v201101," which allow you to more efficiently run reports, as well as implement campaign experiments and other recently released advertising features at scale.

Google also announced the sunsetting of the following versions and services in August 2011.

Deprecation timeline for previous versions:

  • API versions v13 (ReportService and TrafficEstimatorService only), v200909, v201003, v201008
  • BidLandscapeService (being moved to the DataService)

v201101 highlights:

  • ReportDefinitionService now supports My Client Center (MCC) cross-client reports, which're fetched asynchronously. ReportDefinition type has two new fields with which you specify retrieval of a cross-client report, and all report types have new fields for use in cross-client reporting. In addition, following new reports have been added: Geo Performance, Demographic Performance, Ad Extensions Performance, Destination URL and Creative Conversion.
  • Greater data control and filtering with a single generic selector: The get operations for a number of services now use a single generic selector, rather than service-specific selectors. The generic selector provides more control over the data returned, lets you filter on almost any field, and specify sorting and paging.
  • Try out campaign experiments by using ExperimentData in the AdGroupAd type. A new set of report fields provide info about how an advertiser experiment performed. The Ad Group Performance, Campaign Performance, Keywords Performance, and Managed Placements Performance reports each have a field that lets you segment on the control arm or experiment arm. In addition, a report field for each statistic indicates the significance in the change of that statistic in the experiment arm.
  • Run interest-based advertising at scale (coming soon) via the ConversionTrackerService, which enables you to create a new conversion event and get the Javascript tag to create new lists. This service will be released in the coming weeks.

A complete list of changes is available in the v201101 release notes, or reviewe the resurces in the AdWords API client libraries.

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