Room 77, a search engine for hotel rooms is launched. The site is creating and indexing data on hotels in the US, UK, and eventually around the world that qualify with three stars and above. There's also an iPhone app launching simultaneously.
There are 16 destinations with coverage at launch. Those include Atlanta, Boston, Chicago, Denver, Honolulu, Las Vegas, London, Los Angeles, Maui, Miami, New York, Orlando, San Diego, San Francisco, Seattle and Washington, D.C.
Room 77's aim was to change exactly that by creating the hotel room search engine. By setting preferences, a traveler can set specific filters for, distance from the elevator, what floor the room is on, connecting rooms, and of course, the view. They have the ability to simulate views from certain hotel rooms using Google Earth technology.
Another neat feature is you could download the iPhone app and look at the view of the room when you are registering at the front desk.
The site also creates a virtual 3-D "Room View" that simulates what the view looks like from their hypothetical room choice. Eventually images of room interiors will come online, partly through crowdsourcing.
Personalization is one of the key features of the site, which ranks rooms according to individual user preferences. According to the press materials Room 77's "Room Rank" algorithm "adjusts to each individual's preferences for high or low floor, distance from elevator, view importance and need for connecting rooms. Each room is then scored with a color-coded match percentage indicating: "strong match" (green), "fair match" (yellow) and "weak match" (red). These colors also correspond to an interactive floor plan map that highlights each room's precise location within the hotel."
[tags]room 77,hotel search engine,hotels[/tags]