OneRiot has launched world's first social targeting service for mobile ads.
What does that mean? OneRiot now enables advertisers to reach targeted audience segments on mobile - from busy mom's to tech influencers to sports guys to fashionistas. Segmentation and targeting are based on factors such as audience interest profiles, demographics, social influence and realtime conversations.
Typically, mobile targeting today is -- at best -- based on geo and platform (e.g. "iPhone users in California"). This's highly unsophisticated in comparison to how targeting is done on the desktop web, where granular audience segments can be identified based on interests, demographics, etc. As a result, mobile campaign performance (and CPMs) tend to be much lower than those found on the desktop web. Now, OneRiot offers advertisers segmentation and targeting capability for mobile at a level of sophistication that is comparable to the web.
OneRiot's targeting service -- and the driver of superior performance with campaigns executed by OneRiot -- is based on the fundamental belief that mobile is inherently social, and that user behavior on mobile is social. OneRiot's audience profiles are created by mining and analyzing publicly available big data social streams from services like Twitter. Users heavily engage with content on their mobile device that is relevant to their current social activity -- whether that's status updates, tweets, photos… or advertising.
[tags]oneriot,social targeting service,mobile advertising,mobile advert,display networks,tv ads,tv advertising,tv commercials,social networking,social media,photos,tweet,demographics,realtime,superbowl,super bowl[/tags]