The video below starts with math for very good reason. Fact is, advertising today is about the numbers more than ever, And Yahoo! scientist R. Preston McAfee's formula to help advertisers run ads when and where they want them to get the best results is a great illustration.
But people are more that just numbers in an algorithm. They have needs and desires and, well, soul.
View the video and see how Yahoo! can be the biggest platform for telling your story:
[tags]ad creation,audiences,branded entertainment,creative,display ads,photos[/tags]