Southwest Airlines mayn't have video screens built into the backs of its airplane seats, but that doesn't mean the carrier can't offer its passengers inflight entertainment -- and turn it into a new revenue stream.
The airline has launched InAirtainment as a website that sells music, TV shows and movies through Apple's iTunes Store.
Southwest said it receives a small percentage of the sales generated by each download. Apple's iTunes Affiliates program typically pays a 5% commission for revenue generated by links to the iTunes store from websites and emails.
Southwest's site launched by offering a playlist of 20 free songs from artists "about to fly" in their music careers.
Southwest's Wi-Fi service is provided by Row 44, which provides access to InAirtainment during flights.
"We want our customers to be able to find all their travel needs at Southwest.com and a big part of traveling is loading up on songs, movies, and all the television you've missed during the week," Southwest spokesperson Whitney Eichinger told Variety. "Our new InAirtainment page allows customers an easy in to iTunes and we offer special deals to customers booking through our site like the 20 free songs we are offering with the announcement."
[tags]songs,music,airlines,inflight,airplane,tv shows,itunes store,inairtainment[/tags]