Google Guidelines On Designing Mobile Friendly Websites

Google Webmaster Central blog has puslished on how to design mobile friendly websites while considering Google's webmaster guidelines and best practices.Here're the key points in bullet format:Google differentiates between traditional mobile phones and smartphones.Google has two bots: Googlebot and Googlebot-Mobile. Googlebot crawls desktop-browser type of webpages and content embedded in them and Googlebot-Mobile crawls mobile […]

Google Webmaster Central blog has puslished on how to design mobile friendly websites while considering Google's webmaster guidelines and best practices.Here're the key points in bullet format:

  • Google differentiates between traditional mobile phones and smartphones.
  • Google has two bots: Googlebot and Googlebot-Mobile. Googlebot crawls desktop-browser type of webpages and content embedded in them and Googlebot-Mobile crawls mobile content.
  • Currently only traditional phones are supported with special useragent strings within Googlebot-Mobile, not smartphones (this may change)
  • Google said they "expect smartphones to handle desktop experience content so there is no real need for mobile-specific effort from webmasters.
  • It doesn't mean you can't serve a special style sheet to smartphones, Google said, "the decision to do so should be based on how you can best serve your users."
  • URL structure: For Googlebot and Googlebot-Mobile, it does not matter what the URL structure is as long as it returns exactly what a user sees too.
  • Using the same URL "isn't considered cloaking by Google.
  • Mobile sitemaps: you should include only mobile content URLs in Mobile Sitemaps, even if these URLs also return non-mobile content when accessed by a non-mobile User-agent.

Here's the complete post:

[tags]web developers,web designers,googlebot,googlebot-mobile,crawlers[/tags]

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