Google's DoubleClick today announced that they'll soon be introducing some of the features from an updated version "V3" to the current version of DoubleClick Search: the new Agency Home and Advertiser Home pages. In addition, we'll be adding a unified DoubleClick Search sign-in page on the Google domain. Benefits include:
- Performance: This move to the Google infrastructure will provide a faster and more stable environment for DoubleClick Search with the Agency/Advertiser release, and allow us to make product changes more quickly in future releases.
- Instance consolidation: You'll be able to access agencies and advertisers from all instances at one sign-in page.
- Workflow: It will be easier and faster to select agencies and advertisers, to display only the advertisers that matter to you, and to access the Reporting Center.
- Preparation for V3: These changes will help to pave the way for even bigger changes in the coming months: the full release of the updated DoubleClick Search V3! Come see us at SES in NYC on March 22 for the premiere of DoubleClick Search V3.
To see a preview of the DoubleClick Search Home release, sign up for the webinar on February 24.