Google Altering 'Titles' in Search Results, Matt Cutts Explains How Google Generated 'Snippets and Titles'

Google is altering the appearance of a site's title as it appears in the SERPs. In the video, Matt Cutts explains how Google generates snippets and titles in search results.Cutts is telling SEOs: "We reserve the right to try to figure out what's a better title." Yes, he actually did say that:[tags]snippets,titles,search results[/tags]

Google is altering the appearance of a site's title as it appears in the SERPs. In the video, Matt Cutts explains how Google generates snippets and titles in search results.

Cutts is telling SEOs: "We reserve the right to try to figure out what's a better title." Yes, he actually did say that:

[tags]snippets,titles,search results[/tags]