Amazon's upcoming Appstore, will allow users to purchase Android apps from Amazon.com even if they don't have a device. In a blog post, Amazon point out that developers will have access to the advantages that come with any product being listed in their store.
If you've ever shopped on Amazon.com, you've likely seen items show up throughout the site based on what you recently browsed or purchased, as well as what other customers have browsed or purchased. The same thing will be true for apps -- they'll show up on Amazon.com based on algorithms (which're based on customer behavior).
Let's take a look at three of the automated placement types and how they work:
- Search results -- Out of the gate, your app will show up in search results across Amazon.com. That's the no-brainer.
- Browse based results -- We present these items in sections such as "More Items to Consider," "New For You," "Related to Items You've Viewed," and more.
- Bestsellers -- We'll be displaying Bestsellers separated by "Free" and "Paid" apps to make it easy for customers to find what they're looking for.
Amazon's product listings include a section that helps buyers decide whether to buy a product based on what customers that viewed the page ultimately ended up buying, linking together similar products. Amazon also has a "Customers Who Bought This Item Also Bought" section, and in the context of apps this could help link together apps that work better in unity, such as a London Tube app and a London Bus app.
[tags]amazon app store[/tags]