Yahoo! Mail. 'Lover Come Back' Advert [Video]

Valentine's Week is the perfect time to spotlight this recent ad for the photo slideshow feature in the new Yahoo! Mail. In the 30-second spot "Lover Come Back, produced by Goodby, Silverstein & Partners, a real-life guy types "I'm sorry into an email, which then morphs into a quick series of animated memories of the […]

Valentine's Week is the perfect time to spotlight this recent ad for the photo slideshow feature in the new Yahoo! Mail. In the 30-second spot "Lover Come Back, produced by Goodby, Silverstein & Partners, a real-life guy types "I'm sorry into an email, which then morphs into a quick series of animated memories of the couple's life together. The remembrances start off happy, but then devolve into an argument that is the cause of the current rift.

Backed by whimsical French music, the ad is cute without being cloying, and shows how users can "bring your words to life" by using the new Yahoo! slideshow feature in Mail. In the end, love triumphs, and Ella tells Eddy that he still has her heart. Does anybody have a tissue?

[tags]lovers,tv campaign,tv advert,tv advertising,ad creation,agencies,creative showcase,online marketing,mobile marketing[/tags]

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