Google Killing Off 'Managed Placements Default Bid' on the Display Network

If you use managed placements to manage bidding or targeting on the Google Display Network, you might have seen three separate default bids in ad groups: regular default bid, managed placements bid, and Display Network bid. Google today announced that they'll be removing the managed placements default bid starting on March 15, 2011.After this change, […]

If you use managed placements to manage bidding or targeting on the Google Display Network, you might have seen three separate default bids in ad groups: regular default bid, managed placements bid, and Display Network bid. Google today announced that they'll be removing the managed placements default bid starting on March 15, 2011.

After this change, you'll be able to continue managing default values for both managed and automatic placements by using a single GDN default bid. Individual bids for managed placements will allow you to maintain the flexibility.

Here's how this change will affect you:

  • Starting today, managed placement bids aren't allowed for new ad groups containing placements. You won't be required to enter a new bid when you add managed placements for the first time.
  • Starting Mar'15th, existing MPBs will get automatic update. There're several changes taking place for your ads to continue to serve as normal with the bids you intended. Learn more about the changes that apply to your account in Help Center.
  • To stop using MPB today, you can change your MPB to 0, which'll cause it to disappear from your account.

Important: AdWords Editor 7.6 isn't compatible with this change. Any changes to managed placements bids in this version of Editor will result in an error. Please make sure to download latest version of AdWords Editor to manage your bids.

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