In order to drum up excitement for the new Dell Streak tablet which can interface with Harley-Davidson Motorcycles, a sales manager set up the stunt as an internal promotional event to celebrate the release of the new Dell Streak tablet. Unfortunately the manager didn't think things through very well, and the Round Rock SWAT team responded to multiple 911 calls of a suspect inside of one of the Dell Round Rock campus buildings on Monday morning, only to find it was a marketing stunt gone wrong.
In the promotion, a person was dressed as a biker in all black with a black mask was on the sales floor of Building 1carrying two metallic objects and telling people to "go to the lobby," according to Round Rock Police. Police arrested the man dressed in the skull mask and biker outfit, 48 year old Bryan Chester and his supervisor 36 year old Daniel Rawson. Both face misdemeanor charges of Interfering with Public Duties and Deadly Conduct.
Officers say Chester wasn't carrying weapons but rather small metallic items when he yelled for people to go to the lobby.
"All this was intended to be was go to the lobby because we're introducing a new item," said Poteet.
Dell Spokesman, David Frink, declined request for an on camera interview but by phone told the incident was "an unfortunate choice" by a Dell employee. He also said they're very thankful Round Rock police responded as quickly as they did and nobody was hurt.
Police say it's a miracle none of the 400 people in the building were hurt.
"Think before you act my goodness and when police tell you to do something do it," said Poteet.
[tags]dell streak,streak tablet,harley-davidson,motorcycles,bikes,bikers,stunt[/tags]