Texas Attorney General Requested Formula AdWords Ads Rates, Ranking Sites

The Texas attorney general leading an antitrust investigation of Google wants to know how Google determines the prices for its AdWords paid search advertising program and how sites are ranked in Google's search results.The Texas investigation was initiated in the 3rd quarter of last year and plays off some of the claims and allegations that […]

The Texas attorney general leading an antitrust investigation of Google wants to know how Google determines the prices for its AdWords paid search advertising program and how sites are ranked in Google's search results.

The Texas investigation was initiated in the 3rd quarter of last year and plays off some of the claims and allegations that caused the European Commission to launch their investigation against the company. At the time, Google said its focus was on providing the most relevant search results and ads for users:

"Given that not every website can be at the top of the results, or even appear on the first page of our results, it's unsurprising that some less relevant, lower quality websites will be unhappy with their ranking."

According to Google, the Texas Attorney Generals office is seeking more information about allegations that have been levied against Google by: UK-based Foundem, New York-based SourceTool & TradeComet, Ohio-based myTriggers.

According to various reports, a civil investigative demand from Texas AG Gregg Abbott from July 29 asked Google provide his office with:

Texas AG seeks array of information from Google

[tags]texas,attorney general,search results,advertising rates,formula,european commission[/tags]