comScore: YouTube #1 Video Site With 144.1 Million Unique Viewers, Hulu Top Video Ads Site, January 2011 Video Metrix

comScore today released the data from its Video Metrix service showing that 171 million U.S. Internet users watched online video content in January for an average of 14.5 hours per viewer. The total U.S. Internet audience engaged in nearly 4.9 billion viewing sessions during the course of the month.Google Sites (YouTube.com), ranked as the top […]

comScore today released the data from its Video Metrix service showing that 171 million U.S. Internet users watched online video content in January for an average of 14.5 hours per viewer. The total U.S. Internet audience engaged in nearly 4.9 billion viewing sessions during the course of the month.

Google Sites (YouTube.com), ranked as the top online video content property in Jan with 144.1 million unique viewers. VEVO captured #2 ranking with 51.0 miilion viewers, Yahoo! Sites came 3rd with 48.7 million viewers. Google Sites had the highest number of viewing sessions with 1.9 billion, and average time spent per viewer at 283 minutes, or 4.7 hours.

comscore Jan 2011: Top 10 Video Content Properties by Unique Viewers

Americans viewed more than 4.3 billion video ads in Jan, Hulu generating the highest number of video ad impressions at nearly 1.1 billion. Tremor Media Video Network ranked 2nd overall (and highest among video ad networks) with 503.7 million ad views, followed by ADAP.TV (432 million) and Microsoft Sites (415 million). Video ads reached 45% of the total U.S. population an average of 32 times during the month. Hulu delivered the highest frequency of video ads to its viewers with an average of 44.6 over the course of the month.

comscore Jan 2011: Top 10 Video Ad Properties by Video Ads Viewed

Some notable findings from Jan'11 include:

  • Top video ad networks in terms of their potential reach of the total U.S. population were: Tremor Media at 46.8%, BrightRoll Video Network at 41.9% and Break Media at 40.7%.
  • 83.5% of the U.S. Internet audience viewed online video.
  • Duration of the average online content video was 5.0 minutes, while the average online video ad was 0.4 minutes.

[tags]brightroll,vevo,fox,viacom,video advertising,market share[/tags]

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