deCarta provides the only complete Location Based Services (LBS) Platform on the market today. Whether you need all the pieces, or just a single component, deCarta enables you to build a complete and scalable solution for your customers, with your brand in the forefront.
At the Mobile World Congress in Barcelona, deCarta today announced a set of free developer tools intended to challenge Google Maps and Places:
- White Label Maps Application
- White Label Local Search Engine
- Maps APIs
- LBS Server Technology
- Turn-by-Turn Navigation
All the basic services are free and have larger limits than Google Maps API. There are two premium versions of the service that cost money after API limits are hit. In addition to maps and navigation, deCarta has a search engine and local POI data as part of the package.
One of deCarta's big arguments is that with Google developers and publishers need to promote the Google brand, whereas theirs is totally white-labeled.
But they appear to go head to head with Google's APIs and offer more generous terms. My understanding is that deCarta is also offering the option of monetization via third party local ad networks with strong eCPMs. Local CPMs are higher in mobile that generic national ad CPMs.
More Info: deCarta
[tags]google api,local ad networks,ecpm,lcpm,cpm,mpnetization,lbs,decarta,mwc,mobile world congress[/tags]