Apple May Switch To Samsung's 'Plane to Line Switching' (PLS) Mobile Dispaly Technology for Next Gen iPad

Samsung Mobile Display is reportedly poised to supply liquid-crystal display panels for the next version of Apple's iPad, industry sources said on Wednesday. According to sources, the company, established in January 2009, is in the final stage of talks on supplying its latest LCD panels for Apple’s iPad 2, which is expected to be released […]

Samsung Mobile Display is reportedly poised to supply liquid-crystal display panels for the next version of Apple's iPad, industry sources said on Wednesday. According to sources, the company, established in January 2009, is in the final stage of talks on supplying its latest LCD panels for Apple’s iPad 2, which is expected to be released later this year.

The news about the possible deal between Samsung and Apple caught attention in Korea for Apple has been purchasing LCD panels for the iPad from many firms, including LG Display and others in Japan and Taiwan, other than Samsung.

The list of suppliers, however, is expected to change mainly because of the LCD panel's unit price, according to Yonhap News Agency.

It was further reported that Apple is interested in Samsung Mobile Display's Super Plane to Line Switching (PLS) displays ? first unveiled in November last year ? which enable the company to deliver more and improved viewing angles.

The target market for Super PLS displays are smartphones and tablet PCs.

Samsung Mobile Display’s Super Plane to Line Switching (PLS) displays

"The current iPad, as well as the iPhone 4, use a technology called IPS, which provides outstanding viewing angles. Samsung's PLS technology is superior to IPS in many regards. The viewing angles provided by PLS are improved as the display actually shifts the shape of the individual pixels so they are displayed brighter and with better contrast from more angles."

:In addition to better viewing angles, the Super PLS display is also generally 10% brighter than the IPS technology. Perhaps the best part about these displays is that they cost around 15% less to manufacture than IPS displays."

In response to such reports, a spokesman at Samsung Mobile Display said he had nothing to comment about the issue. Steve Park, a representative of Apple Korea, also said he had nothing to comment about the "rumors."

samsung pls display tech

[tags]ipad 2,ipad 3,ips,pls,samsung pls[/tags]

[Source]