As expected, Nokia and Microsoft announced plans to form a broad strategic partnership that would use their complementary strengths and expertise to create a new global mobile ecosystem.
Under the proposed partnership:
- Nokia would adopt Windows Phone as its principal smartphone strategy, innovating on top of the platform in areas such as imaging.
- Nokia would contribute its expertise on hardware design, language support, and help bring WP to a larger range of price points, market segments and geographies.
- Nokia and Microsoft would closely collaborate on joint marketing initiatives and a shared development roadmap to align on the future evolution of mobile products.
- Bing would power Nokia's search services across Nokia devices and services, giving customers access to Bing's next generation search capabilities. Microsoft adCenter would provide search advertising services on Nokia's line of devices and services.
- Nokia Maps would be a core part of Microsoft's mapping services.
- Nokia's extensive operator billing agreements would make it easier for consumers to purchase Nokia WP services in countries where credit-card use is low.
- Microsoft development tools would be used to create apps to run on Nokia WP, allowing developers to easily leverage the ecosystem's global reach.
- Nokia's content and app store would be integrated with Microsoft Marketplace for a more compelling consumer experience.
Nokia CEO Stephen Elop and Microsoft CEO Steve Ballmer announce partnership:
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