ThinkMobile 2011 Google Event Live Prensentation

Google today had its ThinkMobile event. Google's Jason Spero (former AdMob VP) is on stage first and says he's been anticipating an "event like this" for "about four years." He says it reflects the fact that mobile is ready.Google's Dennis Woodside reports that Google has seen a "400% increase in the number of searches coming […]

Google today had its ThinkMobile event. Google's Jason Spero (former AdMob VP) is on stage first and says he's been anticipating an "event like this" for "about four years." He says it reflects the fact that mobile is ready.

Google's Dennis Woodside reports that Google has seen a "400% increase in the number of searches coming from mobile in the past year." He adds, "20% of our search volume in some categories are coming through mobile devices."(This is later refined by Spero)

[…]Sepro ends by offering five things "you can do now" to be mobile ready:

  1. Build a mobile site and/or app (don't take to long)
  2. Think local: think about the consumer out the in world in the local market
  3. Get personal. Mobile devices are more personal. People are more engaged with mobile (or can be depending on the brand campaign)
  4. Track mobile independently (clicks, traffic sources, conversions)
  5. Iterate, iterate, iterate (based on feedback and data)

Here's the full presentation:

[tags]thinkmobile[/tags]

[Via]