Setup Mobile-only Campaigns for Improved Performance & Mobile CTR

With searches on mobile devices with full Internet browsers growing 4x over the past year, the opportunity to reach users on the go is big and growing. Google says "We've seen that advertisers experience an 11.5% average increase in mobile CTR when they run and optimize a separate mobile campaign, compared to their mobile CTR […]

With searches on mobile devices with full Internet browsers growing 4x over the past year, the opportunity to reach users on the go is big and growing. Google says "We've seen that advertisers experience an 11.5% average increase in mobile CTR when they run and optimize a separate mobile campaign, compared to their mobile CTR on a combined mobile+desktop campaign."

How to get started with separate mobile campaigns? To create a separate mobile campaign you'll need to create an AdWords campaign targeted only to smartphones, keeping it separate from those campaigns which target desktop and laptop computers. The fastest and easiest way to do this is to use AdWords Editor to copy your campaign and keywords to a separate mobile-only campaign. You can duplicate your entire campaign or select just the highest performing keywords on mobile.

800% ROI with separate mobile campaigns

If you're not using AdWords Editor, please follow these steps to setup new mobile-only campaigns:

  1. Login to AdWords
  2. Compile existing keywords from campaigns into a spreadsheet or text file.
  3. From Campaigns tab in your account, click New Campaign button.
  4. Within campaign settings, scroll to Network and devices section, click "Let Me Choose" under Devices and deselect "Desktop and laptop computers". Your targeting should show that you're selected into Mobile devices with full Internet browsers.
  5. Paste your keywords into the new mobile-only campaign in relevant ad groups.
  6. Set Devices for your old, copied campaigns to "Desktop and laptop computers" only.
  7. Use Shared Extensions feature to easily apply any of your existing extensions (such as location and phone extensions) to your new mobile campaigns.

Why create separate mobile specific campaigns?

[tags]laptop,dexktop,mobile campaigns,mobile adverts,mobile advertising,adwords editor[/tags]

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