comScore: Facebook Audience Grew to 153.9 Million in December 2010

With 600 million users, it's no secret Facebook is dominating social networking. comScore 2010 U.S. Digital Year in Reviews report revealed that "In December 2010, Facebook's U.S. audience grew to 153.9 million, an increase of 38% from the same month in 2009, and the social network became the 4th most visited web property. The total […]

With 600 million users, it's no secret Facebook is dominating social networking. comScore 2010 U.S. Digital Year in Reviews report revealed that "In December 2010, Facebook's U.S. audience grew to 153.9 million, an increase of 38% from the same month in 2009, and the social network became the 4th most visited web property. The total time spent on Facebook in Dec'10 vs Dec'09 surged 79% to 49.4 billion minutes. Total page views grew 71% to 76.8 billion.

comscore: unique visitor on social networking sites

In terms of unique visitors MySpace came in 2nd, but its audience declined 27% and total time spent on the site declined 50%. Professional social network LinkedIn emerged as the 3rd largest site in the category with 26.6 million, up 30%. Twitter saw 23.6 million, up 18%. And Tumblr.com's traffic surged 168% to 6.7 million monthly visitors.

Facebook has even surpassed Google, Yahoo and Microsoft in terms of time spent on each site."

comscore: online time spent on websites

comscore: time spent on top 5 online websites

[tags]social network,social media,social networking,professional network,page views,growth,web traffic[/tags]