Apple Plans to Phase Out Retail Box Software Inventory

MacRumors is reporting that Apple is planning on making the move to all digital sooner than expected at their retail stores. Apple is working towards eliminating boxed software and presumably focusing sales through the Mac App Store.Apple displayed plans for offering a "Personal Setup for Mac" which specifically mention having an associate walk the customer […]

MacRumors is reporting that Apple is planning on making the move to all digital sooner than expected at their retail stores. Apple is working towards eliminating boxed software and presumably focusing sales through the Mac App Store.

boxed software at apple retail store

Apple displayed plans for offering a "Personal Setup for Mac" which specifically mention having an associate walk the customer through the Mac App Store in addition to configuring other parts of the system. Making a move to digital means of commerce might have come sooner than expected, but Apple feels this is the future and also likes the fact that they can now display more hardware or higher-selling items in the previously occupied space.

It's not clear how Apple will deal with prominent titles such as Microsoft Office and Adobe Photoshop which aren't yet available through the Mac App Store.

Apple's recent plans to start offering Personal Setup for Mac seems to be in line with that goal.

When you purchase a Mac at an Apple Retail store an employee will help you setup your e-mail accounts, walk you through the Mac App Store, setup an iTunes account for you, and show you the basic pointers of owning a Mac. Some stores will even have dedicated Mac setup stations.

New Mac customers will be walked through how to use their Mac and also how to obtain new software through the Mac App store.

[tags]boxed software,office for mac,[/tags]

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