Eric Schmidt Seeks Deal On EU Search Inquiry, Open To Algorithm Suggestions

Eric Schmidt, the new executive chairman of Google, has revealed that the search giant wants to come to a deal with the European Commission over its inquiry into Google's dominance in search.Mr Schmidt is keen for the EC to come up with a set of remedies, if necessary, which he said Google would consider carefully. […]

Eric Schmidt, the new executive chairman of Google, has revealed that the search giant wants to come to a deal with the European Commission over its inquiry into Google's dominance in search.

Mr Schmidt is keen for the EC to come up with a set of remedies, if necessary, which he said Google would consider carefully. It's understood that the technology company wants to be co-operative as long as it protects its interests.

Google could be willing to change some of its algorithm methodology in search, but willn't countenance anything which could allow spam sites to climb to the top of search results. Google carefully guards how it ranks search to prevent sites with little original content forcing their way into top rankings.

Asked directly whether Mr Schmidt envisaged a similar type of battle ahead, he said: "We certainly want to avoid that."

"I think it's in our interests and I would hope in their interests to do a quick analysis of concerns that have been raised by competitors, hopefully they are minor or they are not correct, and we'll find out and make sure we're operating well within the law and the spirit of the law."

"We understand we play a major role in Europe and we're not denying that. We've a lot of meetings with appropriate government officials."

Mr Schmidt said that Google had strengthened procedures to ensure that controversial issues such as StreetView (where Google's camera cars inadvertently collected personal data) were not repeated.

"It's reality that when we release products we have to be sensitive to regulatory and privacy issues," he said.

"So we now do extensive reviews [and] we're pretty happy with that balance now. The engineers build stuff, the lawyers come in [and] there are then a series of often very difficult fights inside the company between the different stakeholders."

[tags]european commission,street view,search results[/tags]

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