comScore today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending Dec'10.
OEM Market Share: 234 million Americans ages 13 and older used mobile devices. Device manufacturer Samsung ranked as the top OEM with 24.8% of U.S. mobile subscribers, up 1.3%tage points from the 3 month period ending in Sep. LG ranked second with 20.9% share, followed by Motorola 16.7%, RIM 8.5% and Nokia 7.0%.
Smartphone Platform Market Share was led by the RIM with 31.6% market share of smartphones, while Google Android maintained position #2 with 28.7%, up 7.3 percentage points vs. Sep. Apple accounted 25.0% of smartphone subscribers (up 0.7%tage points), followed by Microsoft with 8.4% and Palm with 3.7%.
Mobile Content Usage: In Dec, 68% U.S. mobile subscribers used text messaging on their mobile device, up 1.0%tage points vs. the prior 3 month, while browsers were used by 36.4% (up 1.3%tage). Subscribers who used downloaded apps comprised 34.4%, up 1.3%tage. Accessing of social networking sites or blogs increased 1.5%tage, representing 24.7%. Playing games attracted 23.2%, while listening to music attracted 15.7%.
[tags]market share,user stats,sms,texting,mobile music[/tags]