Yelp: Yelpers Call Local Business Every Other Second, 35 Percent Searches Mobile Now - Apple, Campbell's Say iAds Twice as Effective as TV

Yelp's mobile usage data of Dec 2010 reveals"yelpers called a local businesses every other second -- and that was just via a Yelp mobile app!" Not only were people visiting Yelp Mobile, they were putting it to work; making some real decisions on where to eat, shop and play.3.2 million unique visitors used a Yelp […]

Yelp's mobile usage data of Dec 2010 reveals"yelpers called a local businesses every other second -- and that was just via a Yelp mobile app!" Not only were people visiting Yelp Mobile, they were putting it to work; making some real decisions on where to eat, shop and play.

  • 3.2 million unique visitors used a Yelp mobile app
  • 35% of all searches on Yelp.com came from a Yelp mobile app
  • Every other second a consumer generated directions to a local business
  • A photo was uploaded every 30 seconds from a Yelp mobile app
    • Yelps says "our most popular apps - iPhone, Android and most recently, iPad - continue to surge and our iPhone and iPad apps, respectively, were named the #15 and #5 apps of ALL TIME by Apple.

      In the past month, more than 45 million unique visitors have turned to Yelp to make a spending decision based on the more than 15 million reviews!

      yelp mobile traffic stats

      In addition to being a very powerful search medium, mobile is tremendous branding medium as well -- perhaps even more effective than TV. Indeed, new data from Campbell's Soup and Nielsen seem to confirm this potential:

      Those exposed to one of Campbell's iAds were more than twice as likely to recall it than those who had seen a TV ad. Indeed the five-week study, conducted by Nielsen, showed that consumers shown an iAd remembered the brand "Campbell's" five times more often than TV ad respondents and the ad messaging three times more often.

      [tags]yelp,growth,local busniess,tv ads,tv advertisemtn,tv commercial,market share,usage share,campbell,web traffic,search traffic,mobile traffic[/tags]

      [Source: 1, 2]