comScore today released its Q4 2010 U.S. retail e-commerce sales estimates, which showed that online retail spending reached a record $43.4 billion for the quarter, up 11% versus year ago. This growth rate represented the fifth consecutive quarter of positive year-over-year growth and Q2 of double-digit growth rates in the past year.
Highlights from Q4 2010 include:
- Top-performing online product categories were Computer Software (excl. PC Games), Consumer Electronics, Books & Magazines (excl. digital downloads), Computers/Peripherals/PDAs, and Toys & Hobbies. Each of the aforementioned categories grew at least 15% in Q4'10 vs. year ago.
- Top 25 online retailers accounted for 68.4% of dollars spent online, up 5.6%tage points vs. year ago. However, this %tage represented a decline from Q3'10, during which the top 25 retailers accounted 69.9% of dollars, an indication that small and mid-sized retailers are also rebounding from the recession.
- 84% U.S. Internet users conducted an online transaction in Q4'10, up from 78% last year. The average buyer spent about the same amount online during the most recent quarter as they did last year.