Yahoo and Zillow have finalized the details of their agreement last year that effectively sees Yahoo outsourcing its popular Real Estate search vertical to Zillow.
The two companies say this deal "creates the largest real estate network on the web," and involves several elements:
- Yahoo Real Estate search will gets its for-sale listings exclusively from Zillow -- including "for sale by owner" listings placed by homeowners
- Zillow will sell local and national advertising across both sites
- Zillow ad products like "Showcase Ads" and "Featured Listings" will appear on Yahoo Real Estate
In addition to selling local ads, Zillow is also selling national display advertising across both sites to new home builders, real estate agents and brokers.
Additionally, Zillow is now Yahoo! Real Estate's exclusive provider of for-sale listings. Any for-sale listing that appears on Zillow -- including many listings not found on other sites, such as for-sale-by-owner listings -- will automatically appear on Yahoo! Real Estate.
The Yahoo! and Zillow relationship began in 2006 when Yahoo! Real Estate incorporated Zillow's Zestimate® home valuations for more than 72 million U.S. homes into its user experience.
[tags]zillow,america,united states,property,showcase ads,listings[/tags]