Facebook introduces two features for developers that use Facebook Credits as the primary virtual currency within their games:
- Buy with friends gives people the option to share a discount with their friends after they make purchases in games. After making a purchase, the user has the option to share a discount for the same item with their friends through the newsfeed. Their friends can respond by either going to the game to buy the item, or simply making a purchase inline without losing the context of what they were doing on Facebook.
Only friends who play the same game see the deal in their news feed. It's up to the developer to decide which purchases can be shared, what level of discount to offer and how long the deal should run. Buy with friends has performed well in our tests -- more than half of people who were offered a deal in-game decided to share it with their friends, and the engagement and conversion rates on the resulting posts were also strong.
- Frictionless payments enable people to make small purchases (currently 30 credits or less) with no friction -- and almost instantly. Instead of using the Facebook Credits user interface, these purchases happen directly in the game's UI, making it easy for people to make purchases without interruption.
[tags]facebook credits,social media,social network,social networking[/tags]