Google Trick Bing In "Honeypot" Attack, Has Copied Few of Bing's Features, Microsoft's Yusuf Mehdi

Yusuf Mehdi, Senior Vice President, Online Services Division, Microsoft responded to yesterday's clash of the titans "Google and Bing"."In Oct'2010 we released a series of big, noticeable improvements to Bing's relevance. So big and noticeable that we're told Google took notice and began to worry. Then a short time later, here come the honeypot attacks. […]

Yusuf Mehdi, Senior Vice President, Online Services Division, Microsoft responded to yesterday's clash of the titans "Google and Bing".

"In Oct'2010 we released a series of big, noticeable improvements to Bing's relevance. So big and noticeable that we're told Google took notice and began to worry. Then a short time later, here come the honeypot attacks. Is the timing purely coincidence? Is this simply a response to the fact that some people in the industry are beginning to ask whether Bing is as good or in some cases better than Google on core web relevance?," said Yusuf.

He said:

"We do not copy results from any of our competitors. We've some of the best minds in the world at work on search quality and relevance, and for a competitor to accuse any one of these people of such activity is just insulting."

Google's "experiment" was rigged to manipulate Bing search results through a type of attack also known as "click fraud." That's right, the same type of attack employed by spammers on the web to trick consumers and produce bogus search results.

We do look at anonymous click stream data as one of more than a thousand inputs into our ranking algorithm. We learn from our customers as they traverse the web, a common practice in helping to improve a wide array of online services.

Yusuf even accuses Google of taking few ideas from Bing:

We've brought a number of things to market that we're very proud of -- our daily home page photos, infinite scroll in image search, great travel and shopping experiences, a new and more useful visual approach to search, and partnerships with key leaders like Facebook and Twitter. If you're keeping tabs, you'll notice Google has "copied" a few of these. Whether they've done it well we leave to customers. But more importantly, we take no issue and are glad we could help move the industry to adopt some good ideas.

[tags]ranking signals,farsight 2011,future of search,bingthink,yusuf mehdi[/tags]