Why Google's Cloud Music Service Still Having Trouble Lining Up All the Licensing Deals"

Google's streaming-from-the-cloud-to-any-device music service was supposed to launch at the end of last year. Google's Vic Gundotra demonstrated the upcoming service that would let users buy music online and stream it to any device they owned at the May 2010 Google I/O conference.Business Insider speculates that Google's service might never launch according to anonymous interview […]

Google's streaming-from-the-cloud-to-any-device music service was supposed to launch at the end of last year. Google's Vic Gundotra demonstrated the upcoming service that would let users buy music online and stream it to any device they owned at the May 2010 Google I/O conference.

Business Insider speculates that Google's service might never launch according to anonymous interview sources:

This person, who requested anonymity, is sure that Google has offered cash payments to record labels: "You don't get in the game without up front payments, so for sure that is happening." He explained:

Google is trying to launch a store where purchases go directly into your locker. The challenge is that the publishers want to be paid for EVERY download - even if it's a verified purchaser downloading a song they've purchased multiple times. It's outrageous to expect a music buyer to pay twice because they happen to download a song from home and work, yet that's the situation. This is why iTunes and Amazon don't allow repeat downloads for verified purchases.

How long will it take for Google to line the [music] publishers up? This person thinks it might never happen: "I don't see anyone getting a license from the music industry to do a consumer pleasing personal cloud service."

[tags]music,cellphones,digital music,cloud music,cloud service,spotify,mspot,google io[/tags]

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