In the start of 2011, Google TV Ads expands its operator footprint with 18 cable providers, 68 networks, and 2M additional homes. Today, Viamedia, a leading provider of advertising sales services to video service operators, announced today a strategic agreement with Google TV Ads, an online marketplace that brings advanced targeting and measurement tools to national cable advertising.
Viamedia, is a provider of advertising sales services to partners including 18 of the top 30 cable operators in the US. By partnering with Viamedia, Google adds 2 million homes to the TV Ads system on 68 popular cable networks across 18 cable operators.
"This continued growth of our platform means 37 million cable, satellite, and telco homes in the US are now integrated into Google TV Ads. Our platform now offers 1,200 GRPs and 1.5 billion available impressions each week for advertisers to target through one simple interface," stated Google.
Both Viamedia and Google are forward-looking in our approach to television advertising, making this a natural collaboration.
[tags]patenership,tv ads,tv advertising,tv adverts,viamedia,agreement[/tags]