AdMob's growth is a reflection of advertisers' and publishers' success with mobile display advertising. Here's an example of how AdMob is helping to generate great results for its clients.
"As part of their effort to promote their new S60, Volvo and their mobile agency, Mobext, the mobile marketing arm for Media Contacts and MPG, worked with AdMob to develop new rich media ad units. Volvo included a great video interstitial (check it out below) and an engaging, easy to navigate mobile website, and was able to accomplish their marketing goals as a result.
The results: "Volvo's cross-platform campaign saw CTRs of 3.91%, and after the campaign, users expressed a 240% increase in brand favorability, 88% increase in purchase intent, and a 78% increase in recommendation intent. More importantly, this campaign changed the way the car-maker has approached mobile marketing, in general. According to Linda Gangeri, Manager, National Advertising, Volvo:"
"The interactive video ads encouraged deep consumer engagement and higher response rates compared to other media running during this same time. With the proliferation of smartphone devices, this is an area that we'll continue to invest in and expect to see continued growth."
[tags]mobile advertising,display advertising[/tags]