1984 Apple's Macintosh Commercial: A Single TV Commercial Redefined Super Bowl Advertising. How Was It Made?

This was the commercial that introduced the Apple Macintosh Computer to the world. Here're some fun facts from the Apple's 1984 commercial:The brief for "1984" was simple: Steve Jobs said, 'I want to stop the world in its tracks."We ran a 30- second version of "1984" in the top 10 U.S. markets, plus, in an […]

This was the commercial that introduced the Apple Macintosh Computer to the world. Here're some fun facts from the Apple's 1984 commercial:

  • The brief for "1984" was simple: Steve Jobs said, 'I want to stop the world in its tracks."
  • We ran a 30- second version of "1984" in the top 10 U.S. markets, plus, in an admittedly childish move, in an 11th market--Boca Raton, Fla., headquarters for IBM's PC division.
  • "1984" also ran in theaters through ScreenVision. One theater owner was so enamored with it, he ran it for a month after the buy was over.
  • Apple co-founder Steve Wozniak saw the spot and offered to pay half the cost of running it out of his personal checking account.
    • [tags]tv commercial,tv advert,super bowl,desktop[/tags]

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