Data Privacy Day (DPD): Microsoft Research Examines Consumer Awareness of Location-based Services and Privacy

On January 28th, the day aims to increase awareness of privacy and data protection issues among consumers, organizations, and government officials. Data Privacy Day (DPD) has become one of the main focal points for industry, academia, and advocates to highlight consumer privacy efforts.Microsoft has released new research that examines consumer awareness of location-based services and […]

On January 28th, the day aims to increase awareness of privacy and data protection issues among consumers, organizations, and government officials. Data Privacy Day (DPD) has become one of the main focal points for industry, academia, and advocates to highlight consumer privacy efforts.

Microsoft has released new research that examines consumer awareness of location-based services and privacy. It also is hosting a panel discussion with the Churchill Club in San Francisco, where key industry and consumer groups, academics and public policy organizations will explore the privacy implications of the new technologies.

Microsoft commissioned research in the United Kingdom, Germany, Japan, the United States, and Canada, and found "that 51% of respondents had used location based services. Of those, 94% noted location based services were valuable. Still, 52% said they were concerned about potential loss of privacy."

microsoft dpd

View a presentation of the survey's findings or download the executive summary:

More Info: DPD | Executive summary

[tags]web,web security,data privacy day,dpd[/tags]

[Source]