Twitter's Self-Serve Ad Platform Is Actually A Part Of Promoted Products Offering, Twitter's Matt Graves Said

According to a report from ReadWrite Web, "Twitter is testing a self-serve ad platform are inaccurate," the company's spokesperson Matt Graves. "While we've previously discussed plans to offer a self-serve offering for advertisers in 2011, this isn't it," says Graves. Rather, this is part of the Promoted Products offering, and involves working with an in-house […]

According to a report from ReadWrite Web, "Twitter is testing a self-serve ad platform are inaccurate," the company's spokesperson Matt Graves. "While we've previously discussed plans to offer a self-serve offering for advertisers in 2011, this isn't it," says Graves. Rather, this is part of the Promoted Products offering, and involves working with an in-house sales rep. "We plan to test our self-serve ad product later this year."

The interface viewed by MediaPost, which Twitter reportedly said was part of its Promoted Products offering, lets advertisers buy promoted tweets and promoted accounts. Twitter told ReadWrite Web that the product was not completely self-service, but required advertisers or agencies to work with an in-house sales representative.

According to the MediaPost piece, advertisers enter a date and time to run the campaign, set a maximum bid and daily budget, and then select "interests" and "search keywords," that'll apparently help Twitter determine when to trigger the ad's display.

For promoted accounts, Twitter looks at other accounts that users' follow as an indicator of when the ad should be shown.

[tags]ad platform,promoted tweets,social media,social networking[/tags]

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