AdMob Regional Traffic Growth 2011: Where Are 2B Daily Requests in the AdMob Network Coming From?

Google today shared a more detailed breakdown of exactly where in the world the growth of the AdMob network is coming from. While the AdMob network generates monthly ad requests from more than 190 countries, 17 countries account for > 80% of total traffic in Dec'10. Note that this data is based solely on ad […]

Google today shared a more detailed breakdown of exactly where in the world the growth of the AdMob network is coming from. While the AdMob network generates monthly ad requests from more than 190 countries, 17 countries account for > 80% of total traffic in Dec'10. Note that this data is based solely on ad requests in the AdMob network of mobile web sites and iPhone, Android, webOS, and Flash Lite applications.

Highlights include:

AdMob network growth

  • India (26%), South Korea (13%) and Japan (12%) - accounted for just more than half of ad requests from Asia in Dec. And, Asia - South Korea, Japan, China, Singapore and Thailand - had growth rates of more than 1000% in 2010.
  • Mexico (31%) and Brazil (26%) - drove > half the ad requests in Latin America in Dec. Brazil's growth in 2010 far outpaced that of any other country in the region at 1251%.
  • UK (33%), France (17%) and Germany (12%) drove > 60% of ad requests from Western Europe in Dec. The top 10 countries in Western Europe all experienced a greater than 400% growth rate in 2010.
  • Nigeria (21%), South Africa (21%) and Egypt (12%) - accounted for > half of the ad requests from Africa in Dec. Sudan experienced the most explosive growth in Africa at 2466%, but started from a small base and only accounted for 6% of African requests in 2010.

For more detailed look at each region, check the embedded presentation:

[tags]flash lite,growth,mobile network[/tags]

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