Starbucks expanded its mobile payments program to more than 7,500 of its US stores on Wednesday, following a successful pilot program in 1,000 company-owed stores plus all of its Target in-store locations. The offering allows customers to use their smart phones to show a barcode that is linked to their Starbucks Card accounts without carrying the actual card.
Starbucks' app would also allow for reloading of the card and viewing past purchase history. Once the card is used, the balance is automatically updated on the card's home screen. Company-owned stories will be the first to support the mobile app, which is currently only available for iOS and Blackberry. Blackberry 8800 series, Bold, Curve, Storm, Storm2, and Tour devices are supported.
Here's a quick rundown on how it works:
Using the Starbucks Card Mobile app, customers can make their in-store purchases by simply swiping or having their mobile phone scanned--and you can top up your virtual card using your PayPal account. That means the next time you need your caffeine fix you don't have to search your car or wallet for spare change or dig through your pockets for cash.
For Android, there's a "Starbucks Card Widget" that lets you see your card balance and recent transactions, reload your card from your phone, and pay for your Starbucks purchases. Coming soon, the app will also let you keep track of your Starbucks Gold Card points and transference balances among multiple Starbucks cards.
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