comScore reports that "In the UK, 34.7 million Internet users watched 6 billion content videos in Nov'2010. During the same month nearly 964 million viewing sessions took place, resulting in an average of 6 videos viewed per session."
Google Sites, driven primarily by video viewing at YouTube.com, ranked as the top video content property with 428 million viewing sessions during the month and 30.4 million unique viewers, followed by BBC Sites 46.8 million viewing sessions and Vevo 41.4 million sessions.
Also, in In Nov'10, 527 million video ads were viewed by 23 million UK Internet users, representing an average of 23 video ads per viewer. SpotXchange Video Network ranked first reaching 7.2 million unique viewers, followed by Google Sites 5.8 million and Joost Video Network 5.8 million. Among the top 5 sites, ITV delivered the highest number of video ads (62.6 million) and frequency of video ads (14 video ads per viewer).