NRF 2011: Microsoft Demos Windows 7 and WP7 Connected Experience Benefits for Retail and Hospitality Industry

Microsoft announced that business-critical Windows 7 applications for the retail and hospitality industry will be demonstrated at the National Retail Federation's 100th Annual Convention & Expo.The demo will showcase how Windows 7 enhances connected store, customer and operations experiences on the desktop as well as via an array of mobile and in-store devices, including smartphones, […]

Microsoft announced that business-critical Windows 7 applications for the retail and hospitality industry will be demonstrated at the National Retail Federation's 100th Annual Convention & Expo.

The demo will showcase how Windows 7 enhances connected store, customer and operations experiences on the desktop as well as via an array of mobile and in-store devices, including smartphones, point-of-sale (POS) devices, self-service transactional kiosks, and informational kiosks, including digital signage.

Following are examples of how global leaders in the retail industry have realized the benefits of Win7 in improving the mobile shopper experience and business efficiencies while cutting operational and technology costs.

Shop-at-Home Retailer Helps Mobile Employees Work Efficiently From Anywhere

  • Shop Direct Group, UK, is embracing mobile working as a way to reduce office costs and increase flexibility for staff. To support this strategy, the company is deploying Win7 with DirectAccess on more than 800 portable computers. Mobile personnel can now access the corporate network seamlessly, wherever they're working and online. The IT team also can update computers remotely, increasing security and minimizing management costs.

    Shop Direct Group mobile workers can now access key apps and data seamlessly from outside the office by connecting to the corporate network and work productively from virtually anywhere in the world. As a result, a range of new flexible and remote working opportunities will help Shop Direct lower office real-estate costs, minimize business travel, and support its corporate environmental sustainability programs.

  • Tesco, UK, has an online grocery shopping app for Windows Mobile phones, which allows shoppers to buy products directly from their smartphones. Building on that, Tesco created an immersive shopping app for WP7 called Tesco Real Food. The free app provides recipes, cooking tips and information about the grocery products Tesco stores carry. Shoppers are able to check ingredients for recipes, get tips and ideas, and plan meals right from their WP7 device while shopping in store.

[tags]nrf,winp7,wp7,win7[/tags]

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