Google Product Search's Now Aggregating Data from the Source on "Product Pages"

Does this drill require one battery, or two? How long is the included AC adapter cord? When you're buying items online rather than in a store, it can be hard to make sure you have all the information you need about a product. "To help solve this problem, Google Product Search's "product pages" aggregate all […]

Does this drill require one battery, or two? How long is the included AC adapter cord? When you're buying items online rather than in a store, it can be hard to make sure you have all the information you need about a product. "To help solve this problem, Google Product Search's "product pages" aggregate all the information about an item on one page (for example, see our page for the Canon S95 camera).

google product search product pages

To make these pages even better, we plan on working with suppliers and manufacturers to get product data straight from the source," stated Google.

"We're starting this effort through a business partnership with Edgenet, a provider of product data management solutions. Manufacturers and suppliers can work directly with Edgenet's Ezeedata service to submit high-quality product data and images to Google," Google informs.

Edgenet describes,

"This represents the first time that suppliers will have the ability to provide product data to Google and have it checked for quality and represents a unique opportunity to differentiate a supplier from their competition . . . Products found online have an average of seven attributes for shoppers to discover. Product data from Edgenet's Ezeedata service have an average of over 100 features and greater marketability…"

Here's a search results page for "Canon digital camera" looks like today:

Google Product Search Results

The Google Product Search images in the center of the page are pretty powerful and eye-catching. So are the product listing ads on the right.

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