CES: Yahoo! Connected TV Lets Advertisers Engage Viewers in Real-time

AT CES, Yahoo! said, in the first half of 2011 they'll introduce an innovative experience called broadcast interactivity on its Yahoo! Connected TV platform, which brings Internet-enhanced television to millions of consumers across the world's most popular TV brands.Yahoo! is collaborating with Showtime, Home Shopping Network, CBS and ABC on the pilot program. Brand advertisers […]

AT CES, Yahoo! said, in the first half of 2011 they'll introduce an innovative experience called broadcast interactivity on its Yahoo! Connected TV platform, which brings Internet-enhanced television to millions of consumers across the world's most popular TV brands.

Yahoo! is collaborating with Showtime, Home Shopping Network, CBS and ABC on the pilot program. Brand advertisers like Ford, Mattel and Microsoft also plan to work with Yahoo! to use the new feature and bake revolutionary engagement into their TV advertising campaigns.

Yahoo will also be demonstrating new ways to take advantage of the many connected devices -- from mobile phones to tablets and Internet-connected TV and more:

  • D-Link Internet-Connected Media Player, Featuring Yahoo! Connected TV:D-Link plans to launch first ever Internet-connected media player, featuring Yahoo! Connected TV.
  • New Yahoo! Connected TV Apps: A collection of more than 100 easy-to-use TV apps that run the gamut from social networking to music, games, news, weather, finance, shopping, and more than 50,000 movies and TV shows on demand. New TV apps launching at CES include CNBC, Clear Channel Radio, NBC, QVC, mgMedia, and more.
  • Flickr App Preview for Windows 7 Devices -- launching in a few weeks -- will provide a sleek user interface and unique inter-connectivity between phones, tablets and laptops.
  • Yahoo! Local for Mobile help people to find what's happening in their neighborhoods, whether they're at home or on the go. With rich hyper-local content, new Yahoo! Local provides people a truly personalized experience across desktop and mobile (currently available via the mobile web on iPhone and Android), enabling them to discover and contribute to the best local news, deals, and events nearby, all in one place.

[tags]ces,d-link,smart tv,cnbc,[/tags]

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