Google Analytics: Downloadable Custom Analysis Report 'Page Efficiency, Visitor Acquisition Efficiency, Paid Search Performance'

For those of you who really do dig web analytics and use Google Analytics specifically - here's a holdiays gift. Avinash Kaushik, has created following 3 Custom Web Analytics Reports to showcases the power of GA and custom reports.Page Efficiency Analysis Report serve as a valuable starting point for page analysis for any type of […]

For those of you who really do dig web analytics and use Google Analytics specifically - here's a holdiays gift. Avinash Kaushik, has created following 3 Custom Web Analytics Reports to showcases the power of GA and custom reports.

  1. Page Efficiency Analysis Report serve as a valuable starting point for page analysis for any type of website, especially a content rich non-ecommerce website. Here it's:

    Google Analytics: Page Efficiency Analysis Report

    Here's how you can get this report:

    1. Log into Google Analytics
    2. Now click on this link Page Efficiency Analysis Report. It'll open in GA
    3. Click on the Create Report button and it'll save it in your account.

    Bonus: You'll note two pre-built drill downs into this report. If you click on the Page Title you'll see Visitor Type (New vs. Returning). Remember you can apply segmentation to this report. Scroll all the way to the top of the report. Click the drop down next to Advanced Segments. Click on Mobile Traffic (or whatever) and. . . Boom! Mobile page efficiency analysis!

    If you've an Ecommerce website you can replace Per Visit Goal Value with Per Visit Value and Total Goal Completions with Transactions.

    If seven metrics seem to be too much to analyze click on the Comparison icon on top of the table (in GA) and you'll magically get this:

  2. Visitor Acquisition Efficiency Analysis Report lets you review the efficiency and performance across all streams of traffic to the site. Paid media (PPC, Display etc), Earned media(Social Media), and Free media (SEO, Referring Sites etc).

    Here's its:

    Google Analytics: Visitor Acquisition Efficiency Analysis Report

    Here's how you can get this report:

    1. Log into GA
    2. Now click Acquisition Efficiency Analysis Report. It'll open in GA.
    3. Click on the Create Report button and it'll save it in your account.

    Bonus: You'll note two pre-built drill downs into this report. If you click Source/Medium you'll drill down to Medium. For your email / search / display / social media / video / whatever else campaigns you'll now see the next level of detail (banner ad or rich media ad or. . .). If you click on Medium you'll drill down to Campaign Name (certain size, duration, destination, promo code, whatever you have coded).

    So you can hold all your $$$ accountable.

    If you've an Ecommerce website replace the Goal Conversion Rate metric with Conversion Rate and Per Visit Goal Value with my favorite Average Value.

  3. Paid Search Performance Analysis Micro-Ecosystem!

    Google Analytics:Paid Search Performance Analysis Micro-Ecosystem

    Here's how you can get this report:

    1. Log into GA
    2. Now click on this link Paid Search Analysis Micro-Ecosystem. It'll open in GA
    3. Click on the Create Report button and it'll save it in your account.

    Bonus: If you click on the Keyword you'll drill down to Campaign. This's important because your campaign structure has so much influence on your ultimate performance. If you click on Campaign you'll drill down to Ad Group level (which needs constant love and caring).

    You can easily create a micro ecosystem for your Email campaigns. For your Social Media efforts. For your. . . any place your company is spending money.

    This report is for Ecommerce. It'll work just fine if you're a non-profit or a government entity using AdWords or adCenter. Just swap the outcome metrics with ones mentioned in the first two reports.

    You can do segmentation, advanced table filtering and all other good stuff here. Do it.

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